The New Normal.

Leslie Patrice Culver - Wednesday, January 23, 2013

As I sat in one of my favorite local coffee shops, with my husband and our friend (and web/graphic designer) Matt, I was mildly overwhelmed, yet excited, as we discussed at length my new brand identity. So much more difficult than I ever imagined – creating your company brand is finding a unique voice through colors, symbols, textures and the like. You have to take a static object and give it life and personality, which absolutely requires that you, as a person and business, know who you are, the effect you have on your clients, and the impression you wish to leave. Yeah – sum all that up in one color. Geesh!  More